How to Create Short-Form Videos from Blog Posts (With Scripts!)

In today’s attention-deficit digital world, blog-to-video repurposing is a powerful way to amplify your content’s reach. Short-form videos dominate platforms like TikTok, Instagram Reels, YouTube Shorts, and Facebook Reels, giving bloggers and marketers the chance to breathe new life into their written content—and drive fresh traffic back to their sites.

If you’ve got high-performing blog content just sitting there, this guide will show you how to turn blogs into engaging short-form videos complete with video script templates and AI-powered tools to make it effortless.

The demand for video content continues to explode, and short-form video is king.

Short-form video has the highest ROI of any social media content type
(HubSpot, 2024)

85% of marketers say short-form videos are the most effective format on social media
(Wyzowl, 2025)

TikTok users spend an average of 52 minutes daily
on the app

Repurposing blog content into video saves time, boosts discoverability, and reaches audiences who prefer video over reading.

Start by identifying blog posts that:

• Perform well (based on traffic, SEO rankings, or social shares)
• Are educational, how-to, list-based, or story-driven
• Have a clear, digestible message that can be broken into 30–90 second chunks

Use These Tools:

• Google Search Console – for high-traffic blog insights
• Ahrefs or Semrush – to identify blog posts with backlinks or keyword rankings
• BuzzSumo – to find content with strong social traction

Step 2: Break the Blog into a Video Script

The goal is to condense your blog post into a snackable, visual story.

Here’s a proven script formula for short-form videos (great for TikTok, Reels, and Shorts):

Short-Form Video Script Template

Hook (0:00–0:03): Grab attention fast
- "Struggling to grow your blog traffic? This 30-second tip might change everything."

Problem (0:03–0:08): State a relatable pain point
- "Most bloggers waste hours writing... but no one reads it."

Value/Tip (0:08–0:20): Deliver a useful, quick win
- "Instead, repurpose your blog into a TikTok using this 3-step formula."

Steps/Breakdown (0:20–0:45): List steps or demonstrate process
1. Find your top blog in Google Search Console.
2. Summarize the main point in 3 bullet lines.
3. Record yourself explaining it using your phone.

Call to Action (0:45–0:60): Encourage engagement or website click
- "Want more repurposing hacks? Link in bio for the full guide."

Pro Tip: Write your script like a text message—conversational, casual, and punchy.

Step 3: Use AI Tools to Script and Generate Short-Form Videos

AI can help you automate the scripting and video creation process. Here are top tools to try:

Paste your blog and prompt:“Turn this blog into a 60-second 

TikTok script with a hook, tip, and CTA.”

2. Pictory

Auto-converts long-form blogs into short, branded video clips

Uses AI voiceovers, stock visuals, and subtitles

3. InVideo

Create Reels and TikToks using templates

Upload your script and visuals to auto-generate short-form videos

4. CapCut

Great for editing on mobile or desktop

Use trending templates, captions, and effects

5. Descript

Turns text into narrated video with “Overdub” voice

Great for solo creators who want a polished studio look

Step 4: Design Your Video for Each Platform

Add on-screen text and auto-captions for accessibility

Use SEO-driven video titles (based on blog keywords)

Post consistently, then cross-promote:

Share to stories

Embed videos into your original blog posts

Link back to the full blog from your video caption or bio

SEO Hack:

Example: Blog-to-Video Conversion in Action

Short-Form Script: